Mail Merge Links
If you’ve ever run an email drip campaign or sent personalized mass messages, you’re likely familiar with mail merge functionality. With Binder, you can integrate Mail Merge links into your message templates using any marketing automation tool.
These links help track visitor engagement seamlessly—no need to prompt recipients for their email addresses. Binder achieves this by leveraging the merge tags configured within your marketing automation platform, giving you precise insights into who interacts with your content.
Supported Marketing Automation Tools
Binder integrates effortlessly with a variety of marketing automation tools. Below are some popular platforms we support:
• Salesloft
• Outreach
• PersistIQ
• Yesware
• ToutApp
• Groove
• Apollo
• Marketo
• Pardot
• HubSpot
• MailChimp
If your tool isn’t listed, don’t worry! Binder also supports custom integrations.
How to Create a Mail Merge Link in Binder
Follow these steps to create a Mail Merge Link and seamlessly integrate it to your mail tool.
Important: If Track Forwarding is enabled, recipients not listed in your marketing automation tool will need to input their email address to access the shared content.
1. Access the Mail Merge Link Option
• On the document page, click on the “Create Link” button and select Mail Merge Link from the features menu, it will be at the end.
2. Enter Required Information
• Fill in the necessary fields:
• Email Service: Select your marketing automation tool. This will automatically populate the appropriate merge tag.
3. Customize Optional Settings
• Configure additional options based on your needs:
• Track Forwarding: Enable to capture emails of forwarded recipients.
• Allow Downloading: Permit recipients to download the content.
• Expiration Date: Set a time limit for access.
• Passcode: Add an extra layer of security.
4. Generate and Copy the Link
• Click Create New Link to finalize and generate a shareable link.
• Copy the link and embed it into the text of your campaign, sequence, or template within your marketing automation tool.
Creating a Mail Merge Link with Other Tools
For marketing automation services not prelisted, follow these steps:
1. Select “Other” in the tool selection menu within Binder under Mail Merge Option.
2. Input the recipient merge tag provided by your specific automation service.
3. Configure your link by following the remaining steps to finalize the Mail Merge link.
Tips for Success:
• Understand Your Merge Tag: Each marketing tool has unique merge tags, which dynamically populate recipient-specific data. Check your tool’s documentation for the correct format and usage of these tags.
• Custom Integration Support: Binder empowers you to adapt mail merge links to virtually any platform, making it highly versatile for personalized marketing campaigns.
By combining Binder with your marketing automation tools, you gain powerful engagement tracking while delivering a seamless, tailored experience to your recipients.